Nobody Knows Homes Better℠

Benefit from a Business in Bloom

Better Homes and Gardens® Real Estate affiliated brokerages and agents consistently set new standards. They deliver exceptional results and carry the same standards, passion, and depth of knowledge that Better Homes & Gardens® magazine built its impeccable reputation on.

The BHGRE® brand reaches 67% of homeowners
through People Inc 1
99% Client Recommendation
Rating 2
98% Client Satisfaction
Rating 2
400 Offices
Globally 3
Nearly 11K independent
sales associates 3
6.6B Impressions in National
Media and Publications 4

1 MRIFusion Study (December 2024)
2 BHGRE customer survey results from 01/01/25-12/31/25.
3 Data current as of 12/31/25
4 2025 Meltwater, PRNewswire and Brand Distribution Hub Reporting.
* Dotdash Meredith Integrated; Source: Fusion Study (December 2024) BHGRE customer survey results from 01/01/25-12/31/25. Based on Better Homes and Gardens Real Estate Financial Data 01/01/25-12/31/25.

Three-Phased Marketing

We believe homeowners should have the freedom to decide how to market and sell their home. Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut.

  1. Phase 1

    Validate Pricing

    Private Exclusive

    Validate your price across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.

  2. Phase 2

    Expand Reach With No Risks

    Coming Soon

    List publicly on BHGRE.com and Redfin.com, expanding your home’s reach to 50M5 million buyers while protecting its value.

    5 Redfin monthly visitors based on Rocket Companies press release (March 10, 2025)

  3. Phase 3

    Sell Better

    Public Websites

    Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.

Our Entrepreneurial Principles

As a network of entrepreneurs building for entrepreneurs, these are the eight core principles that serve as our guiding lights.

Principle

01

Dream
Big.

  • Your ambition is the cap to your potential
  • You focus on what’s possible
  • You inspire those around you
Principle

02

Move
Fast.

  • You set the pace for your industry
  • You focus on results over process
  • You minimize complexity to make speed sustainable
Principle

03

Learn
From Reality.

  • You don’t theorize and analyze when you could do and learn
  • You validate ideas with people whose experiences differ from your own
  • You spend time — a lot of time — listening to your customer
Principle

04

Be
Solutions-driven.

  • You are an optimist
  • You believe every challenge is an opportunity
  • You are grateful for challenges
Principle

05

Obsess
About Opportunity.

  • You care so much it is your competitive advantage
  • You obsess about every opportunity to improve your customers’ lives
Principle

06

Collaborate
Without Ego.

  • You collaborate to make the best possible decisions
  • You are the kind of person other people want to work with
  • You put the mission before the interests of any individual
Principle

07

Maximize
Your Strengths.

  • You do what you love
  • You focus on your strengths, not your weaknesses
  • You recognize that your best self is your authentic self
Principle

08

Bounce
Back With Passion.

  • You don’t let doubt, failure, or negativity hold you back
  • You are quick to adapt to challenges
  • You keep moving forward with passion and positivity

Home To Agents of Taste Since 1978

For nearly fifty years, agents affiliated with Better Homes and Gardens® Real Estate brand have carried the standard of the iconic magazine about home. As a BHGRE® affiliated agent, you’ll bring together data and design with access to cutting edge technology, market analytics and our exclusive Trendmaker℠ Accreditation courses to help showcase your specialized knowledgein your market.