The BHGRE® Story
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Better Homes and Garden® Real Estate (BHGRE®) is the only real estate lifestyle brand backed by the name recognition and trust of one of America’s most iconic brands. This partnership offers access and insights into a network of dedicated, brand loyal consumers. BHGRE® takes this connection and empowers affiliated agents and brokers to leverage it by providing them with best-in-class tools and training, supported by Compass International Holdings, the world’s largest real estate brokerage franchisor.
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Three-Phased Marketing
In today’s market, access and timing are everything. The Compass 3-Phased Marketing Strategy is designed to drive demand, generate competition and help you sell at the best possible price.
Private Exclusive SOFT LAUNCH
List your home privately to Compass agents and their serious buyers—before it goes public. This allows you to build early momentum without accumulating days on market or risking price drops.
It's important to understand that this initial exclusivity is a strategic tool, not the end goal. In fact, 94% of listings that begin with our phased approach go on to be marketed broadly to the public, ensuring your property gets the wide exposure it deserves.
Coming Soon PUBLIC PREVIEW
Next, preview your listing on Compass.com and across the internet—without days on market showing. Create urgency and signal that full market exposure is coming soon.
Go Live FULL LAUNCH
Finally, launch your home across the MLS and all major platforms—backed by insights from early market feedback to fine-tune your pricing and strategy.
Pre-Marketing Works
Homes that follow our 3-Phased Strategy tend to outperform those that don’t:
2.9%
Higher
Closing Price
20%
Faster
To Contract
30%
Less Likely
To Drop In Price
*Findings are descriptive statistics and measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data.
**Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.
Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.
Our Entrepreneurial Principles
As a company of entrepreneurs building for entrepreneurs, these are the eight core principles that serve as our guiding lights.
01
Dream
Big.
- Your ambition is the cap to your potential
- You focus on what's possible
- You inspire those around you
02
Move
Fast.
- You set the pace for your industry
- You focus on results over process
- You minimize complexity to make speed sustainable
03
Learn
From Reality.
- You don’t theorize and analyze when you could do and learn
- You validate ideas with people whose experiences differ from your own
- You spend time — a lot of time — listening to your customer
04
Be
Solutions-driven.
- You are an optimist
- You believe every challenge is an opportunity
- You are grateful for challenges
05
Obsess About
Opportunity.
- You care so much it is your competitive advantage
- You obsess about every opportunity to improve your customers’ lives
06
Collaborate
Without Ego.
- You collaborate to make the best possible decisions
- You are the kind of person other people want to work with
- You put the mission before the interests of any individual
07
Maximize Your
Strengths.
- You do what you love
- You focus on your strengths, not your weaknesses
- You recognize that your best self is your authentic self
08
Bounce Back
With Passion.
- You don’t let doubt, failure, or negativity hold you back
- You are quick to adapt to challenges
- You keep moving forward with passion and positivity
Kickstart, Reinvigorate And Get Inspired
If you are interested in becoming a BHGRE® affiliated agent or broker, please complete the form. Please make sure your contact information is correct. Field marked with an * are required
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